Enjoy Life Foods Has Another Hit in Decadent Soft Baked Bars
July 16, 2013
(Schiller Park, IL) – Enjoy Life Foods, the leading brand in the Free From category whose products are all gluten-free and free from the top 8 allergens, has found early success with their new Decadent Soft Baked Bars, the 9th product line from the company. Launched in March 2013, the Decadent Bars has contributed to Enjoy Life’s growth in the snack bar category – the brand is #3 in the gluten-free snack bar category and #1 in the free-from snack bar category, according to the most recent SPINS data.
These indulgent bars come in 4 unique flavors to the category, including: S’mores, Cherry Cobbler, Chocolate SunButter®, and Cinnamon Bun, Each bar is topped with a complimentary melt-in-your-mouth white or dark drizzle (depending on the flavor). Decadent bars are a great anytime snack or a luxurious dessert. All bars are glutenfree, free from the top 8 allergens, and verified by the Non-GMO project. It is the first time gluten-free and indulgence can be confidently used in the same product description.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the Free From category. All products are gluten-free and free from the top 8 allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish) making them safe for over 100 million individuals who live with food intolerances. Enjoy Life was founded by Scott Mandell 12 years ago with the mission to create great-tasting, allergy-friendly snacks. Today the product line has grown to 40 different foods including cookies, granola, cereal, snack bars, seed and fruit
Carolyn Wiesemann, Marketing Associate
Direct Line: 847-349-5907