Enjoy Life Foods Premiers New “Free From” Products at World’s Largest Natural Products Trade Show
March 8, 2013
(Anaheim, CA) – Enjoy Life Foods, the leading brand in the Free From category whose products are all gluten-free and free from the top 8 allergens, is introducing multiple new products at the 2013 Natural Products Expo West trade show in Anaheim, CA. The world’s largest natural products trade show is attended by 60,000 industry buyers and store personnel who review and choose products for their retail locations.
Decadent Soft Baked Bars
Enjoy Life’s new line of Decadent Bars will make their debut this month at Expo West. These indulgent bars come in 4 unique flavors to the category, including: S’mores, Cherry Cobbler, Chocolate SunButter®, and Cinnamon Bun. Each bar is topped with a complimentary melt-in-your-mouth white or dark drizzle (depending on the flavor). Decadent bars are a great anytime snack or a luxurious dessert. All bars are gluten-free, free from the top 8 allergens, and verified by the Non-GMO project. It is the first time gluten-free and indulgence can be confidently used in the same product description.
Reformulated Baked Chewy Bars
Another exciting introduction for the 10 year old company is their reformulated Chewy Bar line featuring the already-popular four flavors: Mixed Berry, SunButter® Crunch, Cocoa Loco and Caramel Apple. This reformulation is another step in the progression for Enjoy Life Foods as they continue to strive to make the best tasting products for their consumers. The bars feature a new proprietory blend of flours that is unique to the industry, providing a non-GMO, gluten-free experience in a great tasting snack bar.
At the Enjoy Life Foods booth #3950, the company will be showcasing the artisan work of Celebrity Chef Kendra Peterson. Kendra Peterson is the chef and owner of Chicago based Drizzle Kitchen, a gluten-free and allergy-friendly private chef service which provides weekly meal service and private cooking lessons to clients that range from professional athletes and A-list celebrities, to the average working family looking to improve their eating habits. Visit the Enjoy Life booth to taste one of Kendra’s delicious, allergy-friendly treats: Plentil Crusted Chicken Tenders, Crunchy Chocolate-Cherry Pumpkin Seed Squares, and Pumpkin Power Muffins. Enjoy Life’s vast line of products are all certified gluten-free and free from the top 8 allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish). Additionally, all products are certified Kosher, Halal certified, and verified by the Non-GMO project.
About Enjoy Life Foods
Enjoy Life Foods began as a class assignment: Company founder Scott Mandell wrote the company’s business plan during his MBA program at Northwestern University’s Kellogg School of Management. In 2001, Scott traded in his banker’s suit for an apron, and Enjoy Life Foods was born. He began with the mission to create great-tasting, allergy-friendly snacks, and today the product line has grown to 40 different foods including cookies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate, and healthy lentil-based chips, all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. In January 2006, the company was the first to receive independent gluten-free certification for all of its products from the Gluten Free Certification Organization (GFCO).
Kasey Moss, Senior Marketing Manager
Cell Phone: 847-508-9408