Noted CPG Industry Expert Joins Enjoy Life Foods in More Active Role
Ken Harris Joins America’s Leading “Free From” Food Brand
May 29, 2012
(CHICAGO, IL) — One of the fastest growing companies in the “Free From” food category has enhanced its management team by adding Ken Harris, a board member of Enjoy Life Foods since 2008, as its new Chairman of the Board. Ken will start working on behalf of Enjoy Life in a substantially more active way this month, and brings significant experience, strategic thinking and passion to the popular allergy-friendly company.
“The ‘Free From’ category is emerging as the next big food trend. When retailers realize the business is far bigger than just ‘gluten-free’ and the valuable shopper is not just loyal, but devoted, the stage is set for exponential growth. Enjoy Life Foods is the go-to company in the ‘Free From’ space and can provide the leadership to help retailers realize the potential in this category,” says Harris.
Most recently, Harris was the Chief Executive Officer of Kantar Retail Americas, responsible for the leadership and client-centric business development of four legacy companies that formed Kantar Retail Consulting in 2009. Prior to his advancement as CEO of Kantar Retail, Harris founded Cannondale Associates in 1993 and was a Managing Director of the marketing management consulting firm. He is an expert in the areas of manufacturer/retailer relationships, benchmarking, channel strategy development, category management, trade promotion analysis, and financial due diligence. Harris is also an author and frequent speaker at industry associations on these subjects, combining a strong discipline of strategic planning and account relationships in multiple trade channels from his sales and trade marketing background at Glendinning Associates Consulting, The CocaCola Company and E.J. Brach’s. In his 25-year career, Harris has worked with more than 75 Fortune 500 companies to improve strategic development and implementation of marketing and sales plans. Ken will be working closely with CEO and founder Scott Mandell providing additional expertise on the strategic development of the company, as well as working closely with Chief Sales and Marketing Officer Joel Warady, and the rest of the Sales and Marketing team, as they continue to share the Enjoy Life story with retailers in all classes of trade.
“With Ken taking a more active role within the company, it continues to solidify the fact that Enjoy Life Foods is positioned as the industry leader in the ‘Free From’ food category. As the market opportunity explodes, the company is positioned with products and personnel to drive sales and maintain its leadership role in this lifealtering category,” says Scott Mandell, CEO.
Enjoy Life Foods began as a class assignment; Company founder Scott Mandell wrote the company’s business plan during his MBA program at Northwestern University’s Kellogg School of Management. In 2001, Scott traded in his banker’s suit for an apron, and Enjoy Life Foods was born. He began with the mission to create great-tasting, allergy-friendly snacks, and today the product line has grown to 40 different foods including cookies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate, and healthy lentil-based chips, all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. In January 2006, the company was the first to receive independent gluten-free certification for all of its products from the Gluten Free Certification Organization (GFCO). Visit them online at www.enjoylifefoods.com, “like” them at facebook.com/enjoylifefoods or follow them on Twitter at twitter.com/enjoylifefoods. Visit their Media Center for additional marketing materials. Samples available upon request.