PlentilsTM Journeys West to Sponsor National Lentil Festival in August
America’s Fastest Growing Lentil Chip Heads to the Pacific Northwest
August 17, 2012
(CHICAGO, IL) — No beans about it…Plentils™, the fastest growing brand in the lentil chip category and the only one that is certified gluten-free, is excited to announce that they will be sponsoring the world’s largest lentil festival this August. Plentils™ Crunchy Lentil Chips, Enjoy Life Food’s first entry into the savory snack category, premiered this spring at Natural Products Expo West, and have quickly become a favorite of people looking for a better-for-you snacking experience.
“We’re very proud of the fast acceptance Plentils™ has experienced,” said Joel Warady, Chief Sales & Marketing Officer for Enjoy Life. “It made perfect sense for Plentils™ to be featured as one of the major corporate sponsors in Pullman, WA, at the National Lentil Festival. It’s a great event with the sole purpose being the celebration of the lentil.”
The increasingly popular legume can be spotted in various dishes around the world, typically seen as an ingredient used to enhance vegetarian dishes in the Asian and Mediterranean regions. Capturing the essence of itsall-natural goodness in a great-tasting chip, Plentils™ brings the lentil further into the mainstream. The chip's unique recipe results in a protein-packed, crunchy experience, perfect alone or as a scoop for dips. With lentils taking center stage in this recipe, Plentils™ boast a guilt-free snack with 40% less fat than the leading potato chip. Made with all-natural, non-GMO ingredients, it’s no wonder they call it the "chip with benefits.” It’s also vegan, kosher, gluten-free, and free of the eight common allergens, making it a snack with one of the cleanest ingredient offerings available.
The Plentilettes will be featured next week, as they will be roving outside the festival grounds in their signature neon wigs and T-shirts, passing out Plentils™ to everyone craving a crunchy snack. Plentils™ will be making an appearance in gift bags, and a Plentils™ booth will be inside the grounds for those craving yet another lentil fix. Over 14,000 people are expected to attend this year, ensuring Plentils™ will be capturing the taste buds of even more fans by the weekend’s end.
Since 1989, the National Lentil Festival has celebrated this remarkable little legume that is consumed by people all over the world. The festival will kick off on Friday, August 17th, with a Friday Night Street Fair. Situated in the heart of downtown Pullman, the Street Fair features free lentil chili, live entertainment and fun games and activities for the kids. On Saturday, the Legendary Lentil Cook-Off will feature over 127 recipes from creative cooks across 32 states. From lentil soups and stews, lentil-stuffed portobello mushrooms, lentil sliders, lentil chocolate brownies, and more, the event is sure to be a blast.
Enjoy Life Foods began as a class assignment; Company founder Scott Mandell wrote the company’s business plan during his MBA program at Northwestern University’s Kellogg School of Management. In 2001, Scott traded in his banker’s suit for an apron, and Enjoy Life Foods was born. He began with the mission to create great-tasting, allergy-friendly snacks, and today the product line has grown to 40 different foods including cookies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate, and healthy lentil-based chips, all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. In January 2006, the company was the first to receive independent gluten-free certification for all of its products from the Gluten Free Certification Organization (GFCO). Visit them online at www.enjoylifefoods.com, “like” them at facebook.com/enjoylifefoods or follow them on Twitter at twitter.com/enjoylifefoods. Visit their Media Center for additional marketing materials. Samples available upon request.
The National Lentil Festival is an annual festival in Pullman, Washington, where citizens congregate to enjoy, celebrate and honor the revered lentil. The festival takes place every year the weekend before classes resume at Washington State University. Visit http://www.lentilfest.com/ for more information.